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BOE's digital gallery shines at IFA 2017

Updated: 2017-09-06

By Sun Hui, chinadaily.com.cn

BOE Technology Group showcased the world's first digital art gallery–iGallery—at International Funkausstellung Berlin (IFA) 2017, the world's leading trade show for consumer electronics and home appliances.

IFA 2017 lasts from Sept 1 to 6 in the German capital of Berlin. As one of the oldest industrial exhibitions in Germany, it has attracted 1,805 exhibitors from all over the world this year to the Berlin Exhibition Grounds.

BOE's iGallery has won the 2017 Gold Award for Display Technology Innovation as part of the IFA Product Technical Innovation Awards issued by IDG and German Industry and Commerce Ltd.

BOE's digital gallery shines at IFA 2017

BOE is awarded with the 2017 Gold Award for Display Technology Innovation. [Photo/liangjiang.gov.cn]

BOE, one of China's leading screen makers, has pioneered iGallery to connect artists with audiences through technology, and is committed to integrating technology with art to bring art into ordinary households.

The product is equipped with a glare-resistant screen and eye protection technology to display digital renderings of original masterpieces. Users have access to a cloud platform containing art resources and a platform for art appreciation and trade through an APP. It also offers customers additional services.

BOE's digital gallery shines at IFA 2017

BOE's iGallery product is on display. [Photo provided to chinadaily.com.cn]

Xiao Kefeng, marketing manager of BOE's Chongqing branch, introduced that BOE’s iGallery products have been sold in regions and countries all over the world, including the US, Germany, France, Japan and Singapore.

He added that the company will continue to enrich BOE’s iGallery with voice interaction, video chat and gesture interaction functions.

The IFA Product Technical Innovation Award is held annually in parallel with IFA and is an authoritative international competition for global consumer electronics (CE) brands.

BOE's digital gallery shines at IFA 2017

BOE wins the 2017 Gold Award Display Technology Innovation. [Photo provided to chinadaily.com.cn]

Edited by Zachary Dye

 

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