Liangjiang sees Spring Festival consumption surge

A folk performance is staged in Liangjiang New Area to celebrate the Chinese New Year. [Photo/WeChat account of Liangjiang New Area] 

Liangjiang New Area experienced a surge in consumption during the Spring Festival holiday, driven by consumer-friendly policies and initiatives. 

Cultural activities such as watching Sichuan Opera, enjoying folk performances, and experiencing traditional handicrafts gained immense popularity, contributing to a vibrant cultural atmosphere and increased cultural and tourism consumption. 

Chongqing Happy Valley welcomed 53,600 visitors, generating over 8.7 million yuan ($1.2 million) in tourism revenue. Activities showcasing folk culture and intangible cultural heritage craftsmanship attracted over 1.5 million visitors, driving growth in the dining and accommodation sectors.

According to the Liangjiang modern service industry bureau, key retail and catering enterprise sales exceeded 670 million yuan from Jan 27 to Feb 4, an increase of 5.5 percent year-on-year. 

The area also implemented trade-in policies to promote the sale of cars, home appliances, and electronic products. Several car companies in Liangjiang launched purchase discounts, resulting in sales exceeding 470 million yuan, a nearly 4 percent year-on-year increase. 

Yang Zhengbin, manager of Chongqing's first Suning Pro Store, noted strong sales in phones, cleaning products, and TV sets this Spring Festival. Phone sales increased by over 409 percent, cleaning products by over 120 percent, and TVs by over 500 percent. New products from Huawei, Xiaomi, OPPO, and VIVO were particularly popular, with 85-inch and larger TVs becoming a key purchase for residents.