Senci Mechanical & Electrical Co in Liangjiang New Area recently broke ground on a new facility in Vietnam. The project underscores the company's push to deepen its global footprint, expand capacity, and better serve international markets.
Senci Mechanical & Electrical Co in Liangjiang. [Photo provided to english.liangjiang.gov.cn]
Senci offers motors and controllers, energy storage systems, generator sets, and garden machinery, integrating brand marketing, R&D, and intelligent manufacturing across the entire value chain. The company operates R&D and production bases in China, the United States, and other countries, with products sold in more than 150 markets and a user base of around 40 million.
The Vietnam plant covers an area of 100,000 square meters. Ai Li, assistant to the general manager, said the plant will adopt advanced equipment, processes, and management systems to build a smart, digital, and green manufacturing hub. It will produce high-quality products meeting international standards and diverse customer demands.
Vietnam's demand for high-performance generators has been rising in recent years. Senci, China's leading exporter of small generators with independent brands, has built a strong presence in Vietnam. With two existing bases for parts and terminal products, respectively, it has achieved full market coverage in the country.
In the company's 2025 semi-annual report, it reached 1.55 billion yuan ($217.77 million) in revenue, increasing 33.46 percent year-on-year. Growth was driven by the company's global strategy, with overseas revenue rising 30.32 percent.
Meanwhile, construction of Senci's power and general-purpose machinery base and R&D center in Liangjiang New Area is progressing rapidly. Covering 200,000 square meters, the facility is slated for completion by year's end and will deliver an annual capacity of 400,000 general-purpose gasoline engines, 100,000 gasoline generator sets, 110,000 inverter generator sets, and 190,000 high-pressure washers.