Chongqing electric motorcycle developer expands global markets

Paul George is Naxeon's first customer in the United States. [Photo provided to english.liangjiang.gov.cn] 

Naxeon, an electric motorcycle developer and manufacturer based in Liangjiang New Area, has its first United States customer: NBA star Paul George. Last September, the company entered the United States and European markets with its Red Dot award-winning "I AM" model.

In a recent interview, Naxeon founder Mu Gang expressed optimism about the global electric motorcycle market and his ambitious plan for globalization. 

Mu founded Naxeon in 2021 after leaving his role at a leading Chinese automotive giant, where he spearheaded globalization for about three decades. Under his leadership, the company became a top-three auto exporter, selling vehicles to over 150 countries and regions. 

With his industry expertise, Mu identified smart electric motorcycles as the next big thing. He first recognized their potential in 2002 while exploring the Southeast Asian market but paused due to premature technology and supply chains. As new technologies revolutionize the automotive industry and reshape consumer behaviors, Mu believes the time is now ripe for electric motorcycles to thrive. 

According to a report released by Global Market Statistics in February, environmental concerns, regulations to drive, urbanization, and traffic jams are key factors in the electric motorcycle market's growth. The report projected significant growth in the electric motorcycle and scooter market, which is expected to increase from $5.72 billion in 2025 to $6.26 billion by 2033.  

Mu emphasized that electric motorcycles must be differentiated from gasoline-powered ones at first sight by their eye-catching designs. The sleek design of the Naxeon I AM model has been a major selling point, with customers frequently citing its cool appearance and smart features as key reasons for their purchase.

Beyond aesthetics, Mu highlighted that performance, user-friendliness, and riding experience are critical to winning market share. 

Naxeon focuses on creating emotional value, particularly for Millennials and Gen Z customers, who are heavy social media users. "We are developing features like ride recording to provide content for social media sharing, such as breathtaking views along your ride and carbon emission data," said Mu. 

Performance-wise, the Naxeon I AM is equipped with an automotive-grade charger, meaning the battery can be charged to 80 percent in 2 hours and provides a range of 180 kilometers. Advancements in battery technology are considered a growth driver as they address range anxiety, a major concern for potential buyers. Mu noted that electric motorcycle brands should aim to compete with their gasoline counterparts in the same price range by enabling ultra-charging and long-distance rides.

With new products to be released in March, Naxeon will expand its footprint in over 20 countries and regions this year. By 2029, the company aims for sales of 500,000 units and revenue of 4 billion yuan ($550.90 million).

The Naxeon I AM model wins a Red Dot Award in 2024. [Photo provided to english.liangjiang.gov.cn]