A business district in Liangjiang. [Photo/WeChat account of Liangjiang New Area]

The China (Chongqing) International Shopping Festival kicked off in Liangjiang New Area, Southwest China's Chongqing municipality, on April 28, and it will run until May 31.

The main venue of the festival was set at Cuntan International New City, and a series of activities have been arranged that will accommodate people of all ages.

During the festival, Liangjiang will issue shopping coupons worth about 20 million yuan ($2.91 million), including coupons worth 3 million yuan that will be issued on the Alipay application.

Consumers can use these coupons at designated locations and enterprises, including 24 business complexes, and business operators involved in tourism, culture, sports and education.